Samin Sajadi is a systems thinker and designer. She takes messy ideas and turns them into something clear and repeatable, and she tends to speak the language of operations and algorithms more fluently than people expect from someone who came up through the arts. Her mind moves between creative and analytical modes almost involuntarily. Her career has been nonlinear: she has produced shows, launched artists' projects, and built marketing operations for organizations of every size. Originally from Iran, Samin and her queer family are now growing roots in Philadelphia.

Kevin Kedroe has spent more than twenty years making complicated ideas legible; as identities, campaigns, spaces, and the systems that hold them together. He came up leading creative departments and multidisciplinary teams, working across brand strategy, visual identity, digital and spatial design, broadcast, and campaigns that ran across all of it. The through line was never the medium. It was a conviction that work can be conceptually rigorous and emotionally true at the same time, and that the two were never actually in tension. In recent years his attention has moved toward the relationship between creative work and the communities that produce it. As Artistic Director of the GG & Pop Institute, he works with emerging artists, builds educational programming, and leads cultural initiatives where creative rigor and social purpose sit in the same room. Kevin's work starts from a belief that a brand is not decoration laid over a business. It is what a business has understood about itself, about the people it serves, and about the place it occupies.