Germinate
Idea becomes offer
What should exist before real money goes into it: the offering, the customer, the price, and why anyone would choose it.
Five sessions on what you sell, who it’s for, and what it costs you to make. $750 for the series, $150 a session.
Most people don’t have a pricing problem. They have a definition problem that shows up as a pricing problem. You can’t price something you haven’t decided the shape of, and you can’t decide the shape while you’re still saying yes to everything.
Germinate is where the thing you do becomes a thing you sell.
Session | What it is | You leave with |
|---|---|---|
The Operating Workflow Map | How it actually runs, week to week, in your tools | A workflow you can hand to someone |
The 90-Day Plan | What happens, in what order, and who does it | A dated plan with owners |
The Campaign Brief | One campaign, designed end to end, with the number it has to hit | A campaign brief and a success number |
Who it’s for: anyone who’s been doing the work for a while and still answers “what do you do?” differently every time. Also anyone who’s never raised their price because they don’t know what the floor is.
What comes next: once the offer is defined, Sprout gives it a voice.