Clarity

What should exist before real money goes into it: the offering, the customer, the price, and why anyone would choose it.

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No prerequisite. This is where most people start.

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What you build, in the room:

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• The Practice Map | where this offering sits inside everything else you make, and what it has to stay separate from

• The Offering Brief | what it is, what's included, who it's for, why now

• The Audience Map | your primary and secondary buyer, and who this is explicitly not for

• The Pricing Model | a defensible price built from cost to deliver, comparable rates, and what you actually earn per hour

• The Validation Plan | the riskiest assumption in the whole thing, the cheapest way to test it, and a go/no-go date thirty days out​

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Afterwards:

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The Germinate Brief, within seven business days. We read across everything you built, add the research and cross-analysis a single day does not allow, and send it back as one document.​