Coherence

Turning a defined offering into something recognisable: who it speaks to, what it stands against, how it sounds, how it looks.

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Requires GERMINATE, or the same product clarity arrived at elsewhere. We check at signup.

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What you build, in the room:

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• The Audience Portrait | one specific person, in enough detail to write to, and the person this is not for

• Competitive Position | nine named brands plotted for pattern and whitespace, then a point-by-point comparison against the closest one, including where you are honestly weaker

• The Positioning Statement | audience, category, promise, reason to believe, and what this explicitly rejects

• The Voice Guidelines | words you use, words you avoid, words that are traps, and worked examples

• Visual direction​

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Afterwards:

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The Sprout Brief, within seven business days.