SEED
Workshops
Come with a business. Leave having moved it forward.
Before you arrive, what we’ve learned through SOIL Assessment and your pre-work helps prepare structured work around your business. Then we gather at Reeshè’s Garden Studio to question, uncover, decide, and build.
You won’t start from a blank page. You’ll arrive with something worth working from and dedicated space to make it stronger.
Germinate
Turn the idea into a business.
Germinate gives us focused time to clarify what you’re building, who it serves, what makes it valuable, and what it should cost.
Together, we’ll develop:
Practice Map — See everything you make in one place, and where this one has to stand on its own.
Offering Brief — Make what you’re selling clear enough to build around.
Audience Map — Identify who is most likely to need, value, and choose your offer.
Pricing Model — Establish what to charge and the thinking behind it.
Validation Plan — Find the assumption that could sink this, and test it before it costs you.
Sprout
Give your business a brand people can recognize.
Sprout gives us space to uncover what makes your business distinct and how that distinction should be expressed. Together, we make choices about how the brand should position itself, speak, look, and show up in the world.
Together, we’ll develop:
Audience Portrait — Know exactly who you're talking to, and who you're not.
Competitive Position — See who else is in the room, and find the space nobody's standing in.
Positioning Statement — Say what you are in one sentence you'd defend.
Voice Guidelines — Sound like yourself on purpose, not by accident.
Visual Direction Sheet — Give a designer enough to work from without guessing.
Bloom
Build your path to market.
Bloom turns what we’ve built into movement. Together, we determine who needs to encounter your business, what needs to move them, and how to bring that strategy into the market.
Together, we’ll develop:
90-day Plan — Identify the actions that put your strategy into motion. Give those actions a realistic sequence and cadence.
Campaign Strategy and Creative Direction — Plan one campaign end to end: who it's for, what it says, and where it runs.
Measurement Framework — Decide what you'll watch, so you're reading signal instead of guessing.
Pricing
$750 a seat.
Register by August 14 for the founding rate: $375 a seat.
Upcoming sessions
GERMINATE | Tuesday 18 August
GROW | Monday 24 August
BLOOM | Friday 28 August
Each session runs with a minimum of two participants and a maximum of eight. If a session does not reach two by its closing date, we will tell you that day and refund you in full.
FAQ
Do I have to take all three?
No. Most people take one. The SOIL Check tells you which.
Do I have to take them in order?
The workshops build on each other, so where you start matters. Most people start with GERMINATE. Take the SOIL Check, and it will tell you whether you need to.
What if I've already done some of this work elsewhere?
Common, and it counts. Your SOIL Check and a short conversation tell us where you actually are.
What if I'm not ready for any of them?
We will say so, and point you at what would help more. That happens, and it is a real answer rather than a polite one.
How big is a cohort?
Up to eight. If you would rather run a session privately, email admin@reesheinphilly.com.